Going Viral
Going Viral

“Going viral” is the latest marketing buzzword to make it into the public consciousness.  This phrase refers to a process where something is promoted mainly by word of mouth.  The “viral” part of the phrase means to imply that popularity will spread exponentially, like a virus. ((Photo courtesy of AJC1))

The most memorable examples of “viral marketing” in recent years is probably the “Blair Witch Project.”  This super-low budget movie was popularized largely through word of mouth, making the highest profit-to-cost ratio movies of all time. ((Incidentally, unseating Mad Max which held the title for twenty years.))

What does this have to do with you or PDRater.com?

Scott Adams, the creator and author of the wildly popular Dilbert comic, recently published a blog post about what he referred to as, “digital tipping.”  He puts up a blog post every day ((Its not easy!  I missed two days last week!)) but makes little to no money off of it.  Recently he partnered with a company which provides a free service ((Which can be upgraded to a pay service.)) in the hopes, or so I believe, that people will use the free service and upgrade to the pay service providing him, in turn, with a financial reward.

Scott Adams made an interesting point about how his blogging has affected his core business – publishing comic strips. ((I wish I could find that link!)) He discovered that his sometimes controversial blog posts sometimes turned people off from his comic strip – thereby losing a portion of his fan base forever.  On the flip side, although his blog is fairly popular his blog rarely improves his comic strip fan base.

A simple cost benefit analysis would suggest that the observed risk is not worth the potential incremental benefit – especially in light of the ongoing time commitment required to publish blog posts.  I suspect that my own blog posts have a similar risk-reward scenario.

Assuming that I’m acting rationally in blogging, why do I continue to do so in light of an unfavorable bost benefit analysis?  Firstly, I rather enjoy writing.  Secondly, its my understanding that search engines rank frequently updated websites slightly higher.  Thirdly, it is my hope that popularity, knowledge, and use of this website will “go viral.”

Much like Scott Adam’s concept of “digital tipping,” I hope people will help me at no cost to themselves by telling their friends about this website, how useful it is for them, and how this website saves them time.  So, if you enjoy or appreciate this website, why not tell a friend?

Calculator Performance Issue: It has come to my attention that some users are having problems with the “Body Part” code finder.  This problem apparently occurs when you click on the “Body Part” button and just see a spinning blue “waiting” disc instead of a list of body parts.

Temporary Fix: Even though the Body Part code search function does not work for some users, the rating functions still appears to work just fine.  If you know the Body Part code, you should be able to enter it manually in the box provided.  If you are performing a 2005 schedule rating, please use the full 8 digit body part code.

Permanent Solution: I am working on a fix for this problem and will update this website as soon as I am able.  I cannot be sure, but I suspect that the problem is being caused, in part, by the recent increase in the popularity of this website. ((Yay, popularity!  Boo, problems!))

To all paid-subscription users:

I value your business and appreciate your patience.  If this problem persists, I will create a second website exclusively for your use.

In the meantime, if you’re having problems with the calculators, however small, please e-mail through the Contact Us link at the top.  The more information I have about the problem, the better able I will be to diagnose and fix it.

Thank you again for your patience.

Sincerely,

Jay Shergill

Imaginary Security
Imaginary Security

What’s worse:

Having no security or having the illusion of security? ((Original photo courtesy of Daquella manera)) ((“i” stands for an imaginary number.  :) )) Before you answer, you might want to read this article about how TSA security at airports is just plain ridiculous.

Keep in mind that by definition, the only difference between no security and illusory security is your ignorance – not someone else’s.

That said, having the illusion of security is worse.

No Security

If you have no security, you could at least take steps to improve security.  Let’s restate the question to highlight the distinction:

Would you rather have no burglar alarm or have a burglar alarm that never works and tells you it does?

Although not having a burglar alarm won’t prevent you from making foolish decisions ((Such as going on vacation with the front curtains wide open showing off your 60″ plasma screen.)), at least you’ll have the opportunity to know you’re making a foolish decision.  Without a burglar alarm your decisions might be wise or foolish – but only accidentally so.

Illusory Security

Some would argue that the illusion of security provides a deterrence effect.  The only people who believe in the illusion of security is better are those who have something to gain by selling illusory security. ((Call this a reductionist statement and ad hominem attack all you want.  But, you better back that up with an actual reason why illusory security is better than no security.  If you’ve got one, I’d like to see it.))

  • First, deterrence is not a benefit of actual security.  Actual security depends upon the ability to actually stop something from occurring.  Deterrence is, at best, only a side-effect of actual security.  To the extent that actual security relies upon deterrence, its really just illusory security.  When good security is employed deterrence is either irrelevant or unnecessary.  Case in point:  If I have a good guard dog outside my house, I could care less what he looks like.
  • Second, as the above article suggests only stupid or careless criminals are deterred by illusory security.  Even the stupidest criminal knows that some people have actual security and other have only the illusion of security.  Don’t forget, if a criminal doesn’t care about whether you have actual or illusory security, then there is no deterrent effect.  If that same criminal cares whether you have illusory or actual security, then they’ll do the minimum to determine whether you have security.  If this hypothetical criminal instead who doesn’t know or care about illusory or actual security is stupid and will try out security measures.
  • Third, deterrent effects do not require illusory security.  Case in point:  If you know you don’t have a burglar alarm, there’s nothing preventing you from buying signs that say you do.  If deterrence is truly a worthy goal, then why not just opt for no security and specificallly develop the illusion of security.

Stupid Security

Why am I blathering on about security today?  I had an appearance at the Oakland WCAB on Monday afternoon.  As per the instructions of the security guard, I removed all metal from my person and placed it all in the plastic bin provided.  As I was about to walk through the metal detector, she pointed to my shirt pocket and asked what was in it.

Jay:  “Paper – see?”  I showed the parking lot ticket and a receipt from lunch.

Security Guard:  “Put that in too.”

Jay (giving a puzzled look):  “Why?  There’s nothing metal in it.  Its just paper.”

Security Guard:  “Just in case.”

I swear her response was, “Just in case.”  At this point I gave up.  There is little point in arguing with truly profound ignorance.

Just in case of what, exactly?

Just in case paper turns into metal?  Just in case I was hiding something in the paper I just showed her?  Isn’t that what metal detectors are supposed to find anyhow?

Data is important...
Data is important...

Quick recap:

...so backup your Data
...so keep a backup

Here’s what I’ve learned:

  1. Backup your data before something goes wrong ((Like discovering you have an evil android twin who’s exactly like you – except that he has emotions.)) ((Thanks to wikipedia for the photos.))
  2. A flash drive is your friend
  3. Decide whether it makes sense to repair or replace your laptop
  4. Make sure you find a good reliable laptop repair shop
    • Get a referral, if possible.  Otherwise, do your homework.
    • Researching a repair shop is time consuming, but you’ll be glad you did.
  5. Make sure your repair shop stands behind their work.  Paramount Technologies’ repair warranty is 90 days.  I think that’s pretty reasonable.
  6. Ask them what went wrong and how to prevent it

Ideas for new posts:

  • What to do when your laptop or computer dies?
  • How do you choose a laptop repair facility?

This baby monkey has nothing to do with workers' compensation at all.
This baby monkey has nothing to do with workers compensation at all

This website was recently re-launched on July 6, 2008 in a “blog” style format using WordPress to power everything except the calculators. ((Photo courtesy of nycgeo.))

On July 23, 2008 this website was all of one year old.  That day I made a goal of posting something ((Admittedly, sometimes nonsense.)) every single weekday. ((Even on holiday-weekdays.))  Today is the 100th post on this site and I can’t help feeling somewhat accomplished. ((I’m not exactly ready for NaNoWriMo, but you need to walk before you can run.))

As any website regular can tell, I’m constantly tinkering with this site.  I fully understand constant change might be somewhat disorienting.  On the other hand, I’m making these changes in an effort to improve the appearance and usability of the website.

Most recently, I moved the Medical Provider Network and Links sub-pages to be their own ((Top level)) menu options.  These pages seem to be things people use a lot and really deserve their own spot at the top.  Then again, I don’t want the top menu to be too cluttered.  There’s really no one great solution to this dilemma.

Other changes I’m considering:

  1. Moving the EAMS and WCAB search functions to their own page.  Some users ((I suspect mostly non-attorneys.)) use these functions exclusively and probably don’t appreciate the dozen or so other calculators.
  2. Combining the Blog and Articles pages.  I haven’t done this so far because I doubt people want to sift through my technobabble to learn something about workers’ compensation.

While I have you here:

Drop me a line and let me know.