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By Posted on Posted in Business, Entrepreneurship, Marketing, Not Workers Compensation Tagged with , , , , , , , , , , , , , , , , , ,
Sep
10
2009
You have to love the ingenuity
You have to love the ingenuity

When I came home after work last Wednesday night I discovered a note taped to my front door.  I’ve scanned it in and posted it to the right.  Basically this guy is putting up notices that they’re going to be coming by the following day to repaint the numbers on the curb.  I LOVE this idea!

  • It’s easy. Just fill out the flyer and hang it outside – they take care of everything else.
  • No risk. If they are going to paint your address and then come around asking for payment, you can always refuse if you think they did a bad job.
  • It’s cheap. His flyer was printed up on half a sheet of paper, so it probably cost him no more than $0.10 for two flyers – plus the half-inch of masking tape.  The advertising costs are bare-bones.  The materials amount to a few stencils and some spray paint.
  • It’s quick. I’m guessing with a proper stencil and some paint, you could whip out a curb address number in about a minute or so.
  • It’s a cash business. I didn’t see anything there about their tax ID number.
  • Slick advertising. They appeal to your sense of safety and security (helping the police, fire department, et cetera find you quickly) and your sense of community (suggesting it is more effective when the whole neighborhood joins in).

But, why stop there?  I bet you could make even MORE money if you took this entire enterprise further:

  • Volume is key. Having as many houses on a single street is probably optimal.  So, putting a little extra polish on these flyers could probably help a lot.  Invest in better paper and use a paper cutter rather than scissors.  Anything to help score a few more houses per street.
  • Price is key. I have to wonder how many people are paying for this service.  What’s the optimal price point?  I’m guessing for $10.00 you might be able to capture a lot more homes on a given street than the $20.00 they’re suggesting.
  • Look important. I’m always getting official looking junk mail – sometimes I even open it.  I’d say use bond paper, a decent home printer or your local printer, print something up that implies you are affiliated with the city or county.  Have an address, phone number, and website ready.
  • Location, location, location. If I were running such a business I would do a little homework.  I would find a well kept neighborhood with a Home Owner’s Association – some area that probably has a vested interest in maintaining the upkeep around their homes.
  • Look really important. If I were doing this, my letterhead would say I was with the “Home Owner’s Association Maintenance Co-Operative of Contra Costa County.”  I’d send out letters a week ahead saying that a person’s street has been scheduled for yearly curbside maintenance, that the HOAMCOCCC was going to through the following week to paint the numbers on an entire street a uniform color and returning the following day to collect payment.

Why in the world did I go to law school?  What a colossal waste of time!  I could probably more per hour stenciling sidewalks than I do as an attorney.  I’m half tempted to give it a shot anyhow.  :)

Anyhow, this just goes to show no matter how bad things are, someone has thought of a way to make money.

By Posted on Posted in 2005 PDRS, DFEC Rebuttal, Ogilvie, Permanent Disability Rating Schedule, Permanent Partial Disability, Workers Compensation Resources Tagged with , , , , , , , , , , ,
Sep
9
2009
Dont cry - you had a good run
Don't cry - you had a good run

You may not want to hear this, but Ogilvie II is probably worse for Defendants than Ogilvie I.  1  Check out page 32:

if within five years of the date of injury it later becomes clear that the employee’s individualized proportional earnings loss is significantly higher or lower than anticipated, a party may seek to reopen the issue of permanent disability by challenging the originally used DFEC adjustment factor.

I think we can expect to see a petition to reopen on any case that settled prior to 2/3/2009. 2

  1. Photo courtesy of Lawrence Whittmore [↩]
  2. February 3, 2009 is the day Ogilvie I came out. [↩]

By Posted on Posted in AJAX, Author, Calculators, Cell Phones, CSS, Javascript, MySQL, PDRater, PHP, Technobabble, Website Updates, Workers Compensation Resources Tagged with , , , , , , , , , , , ,
Sep
6
2009
Easy-to-make iPhone
Easy-to-make iPhone

A company once told me someone had offered to build permanent disability calculators for their website in three months for $7,500.  One said six months and $20,000.  Recently, another suggested it would take them a year and $40,000.  My response is usually some variation on “You’ve got to take that deal.  You’re wasting your time talking to me.”

It’s no big secret that building a great product takes a lot of work.  The important thing to remember is that just because something is easy-to-use, that doesn’t mean its easy-to-make. 1

Real iPhone
Difficult-to-make iPhone

Let’s take the iPhone for example.  Everyone will concede its an easy phone to use.  However, it was released more than two years ago on 6/29/2007. 2  In that time the other players – BlackBerry, LG, Nokia, and Palm have all been trying to catch up.  If this easy-to-use phone were easy-to-build everyone would have their own version.

Look, there’s no special magic to building a website like this.  Really, anyone can do it.  All you have to do is learn the calculations inside-and-out, deconstruct the math involved in the various calculations, learn some client and server side programming languages, learn a content management system, make it all work together, keep current on changes in the law, start all over again each time the law changes, and earn the respect of the workers’ compensation community.  Once done, you’ll have your very own workers’ compensation calculator website!

To return to the lesson of the iPhone, building a touch screen phone that can play music and surf the web is totally doable.  Doing it right is another matter entirely.

  1. Visit the link for a PDF of a cut-and-fold iPhone.  Thanks Gizmodo! [↩]
  2. Wikipedia link. [↩]

By Posted on Posted in 2005 PDRS, Almaraz / Guzman, AMA Guides, Case Law, Ogilvie, Permanent Partial Disability, Workers Compensation Resources Tagged with , , , , , , , , , , , , , , , , ,
Sep
4
2009
Ogilvie and Almaraz/Guzman - lets cut to the chase
Ogilvie and Almaraz/Guzman - let's cut to the chase

First off, if you haven’t already downloaded Ogilvie II and Almaraz/Guzman II, do so now!

As I mentioned previously, each of these cases is about 50 pages long, so there is clearly no substitute for reading them for yourself.  However, here’s Ogilvie II and Almaraz/Guzman II in five sentences:1

  • Ogilvie v. WCAB II:
    • The WCAB ruled the original Ogilvie (I) formula is still valid.
    • The WCAB appears to have created a right to reopen a case for “individualized proportional earnings loss.”
    • Vocational testimony is not an appropriate way to dispute the DFEC portion of the 2005 Permanent Disability Rating Schedule.
    • (Bonus Dissent Summary: The lone dissent by Caplane says that vocational testimony should be considered proper rebuttal to an entire permanent disability rating.)
  • Almaraz/Guzman II:
    • The WCAB ruled that a doctor must issue reports within the “four corners” of the AMA Guides 5th Edition to comply with Labor Code Section 4660(c). 2
    • However, either party may obtain rebuttal evidence in the form of supplemental reports and depositions regarding the use of any other chapter, method, or table within the AMA Guides.
    • (Bonus Dissent Summary:  The dissenting opinion from Brass, Caplane, and Moresi says they would affirm their decision in Almaraz/Guzman I.)

What do these cases mean for the practitioner?

  • The WCAB has created a new right to reopen for a higher than expected “individualized proportional earnings loss.”
  • The Ogilvie Mathematical Proof of 18 Point Add-Ons still stands.
  • I see even more doctor depositions in my future.
  • My phone is going to be ringing off the hook tomorrow.
  1. Photo courtesy of Scallop Holden [↩]
  2. Here, the phrase “four corners of the AMA Guides” just means the parties are restricted to the actual text of the AMA Guides and cannot use analogies and evidence from outside the AMA Guides. [↩]