I’ve just published the this website’s first guest article courtesy of Thomas Richard of Wiggins, Richard & Romano.

If you’re a workers’ compensation professional and have something interesting or informative to say about workers’ compensation law in California, drop me a lineLots of different people come to this website for information and to use the permanent disability calculators – so why not put your name in front of them?

There are a few submission guidelines, but its totally free advertising.

A blogger I respect very much, Roger Dooley, recently posted about “The Power of FREE.” His Neuromarketing blog is mostly about the interplay between marketing and psychology. You should read the article for yourself, but the bottom line is that offering something for free is an incredible incentive – even where someone might get just as as good a deal for “almost free.”

Many people measure their success by their search engine ranking for their “target keywords.” I would wager that most people care about their Google ranking over other search engines. Most search engines alter the search results by placing paid advertisers at the top. Google does not sell search engine rankings. I would say this is one of the biggest reasons it’s considered the gold standard of search engines.

My own target keywords are “permanent disability calculator free.” I discovered a few days ago that this website is the top ranked Google result for these keywords!

Panic ensued at 9pm on August 27, 2008.  My website was down after it had been operational all day.  For some reason, my e-mail accounts were not working either.  I hadn’t touched any settings whatsoever.  All the files on the server were fine – the server just wasn’t sending information.  An hour later the website problem resolved all by itself.

My e-mail is still down, but at least the website is back up.

Technical Difficulties

Update: E-mails back too!  Yay!

In my never ending quest to build the world’s best workers’ compensation website, I’ve made a few upgrades:

  • Upgraded from WordPress 2.6 to WordPress 2.6.1
  • Infinitesimal changes to the theme
  • Adapted a new plugin for WordPress that redirects you directly to the calculator page as soon as you log in

Why keep upgrading WordPress?

Using open source software can be a two-edged sword. On the down side, anyone with the ability to read the source code can figure out the security vulnerabilities. The plus side is that people are constantly working to improve and eliminate those very same security vulnerabilities.

Since people are working on WordPress all the time, it will need to be upgraded all the time. Doing so allows me to take advantage of the latest features and security updates. So far I’ve used WordPress 2.3.2, 2.5, 2.5.1, 2.6, and now 2.6.1.

Why change the theme?

The theme (the “look” of this website) is completely user configurable. Since this website’s launch I’ve been constantly tweaking the look. Minor changes to the color scheme, menu at the top of the website, and how many posts are shown on the blog page.

I work on the theme in order to (hopefully) make the website more aesthetically pleasing and easier to use.

Why the new plugin?

I’d like to make the free registration process as quick and as painless as possible. I’ve had the opportunity to watch a few people go through the free registration process for this website. What I saw was that people were logging in for the first time and were sent to their user page – which looks totally different from the rest of the website. Unfortunately, this caused no end of confusion.

I modified an existing plugin to override website’s default settings to send users directly to the calculator page as soon as they log in.