Most people don’t even realize that they’re trend setters.  With the increase in online or website based programs, more and more people are turning to “cloud computing.”  This term refers to a process where all the computational heavy lifting is not performed on a user’s computer but rather an external computer.

Clouds, Computing?
Clouds, Computing?

The most common example of cloud computing is probably “Google Docs,” which is Google’s online suite of office productivity software.  It includes programs for spreadsheets, presentations, and of course document editing.  It can open and save in its own format, OpenOffice format, and Microsoft Office formats.  Even Adobe released a free online version of Photoshop.

Cloud computing is basically the process of outsourcing your math.  There are a lot of situations where this makes a lot of sense:

  • Money. Lower computing requirements mean you don’t need as powerful a computer, saving you money.
  • Money. Lower computing requirements also mean you won’t need to purchase an upgrade or new computer as often, saving you money.
  • Time. Nothing to install, upgrade, or troubleshoot.
  • Money. Web server updates mean you don’t have to purchase software upgrades, saving you money.
  • Scaling. Need another copy of a program?  Just fire up a new computer and launch a new web browser.
  • Fewer Resources. When the program never actually runs on your computer, it uses no memory.  When your computer isn’t working hard running a program, it uses less power.
  • More Resources. When the program is never installed on your computer, it uses no hard drive space.  On the flip side, many cloud computing programs allow you to save your work or files online – giving you more hard drive space than what’s on your computer.

So, how does all this technobabble about cloud computing apply to you?  Well, every time you use this website’s online web-based permanent disability calculators and EAMS search functions you’re letting my web server do the number crunching for you.

You’re, quite literally, letting me help you save resources, time, and money.

Wednesday afternoon I received an e-mail “Link Exchange Request” from another website.  That website is for legally related services, but really has nothing to do with what this website is about:  California workers’ compensation, nerdy technobabble, and random silliness.

This other website proposed that I put up a link to their website here.  Incoming website links are one of the primary tools search engines use to rank web pages, which is why people are always offering link exchanges.  Google’s PageRank system ranks a website on a scale from 0 to 10, with 10 being the best.  Like the Richter scale for earthquakes, PageRank scores require exponentially more energy to reach the next level.

Bad Link Exchange Offer
Bad Link Exchange Offer

These links to my site can be “high quality” because they are from a website that also deals with California workers’ compensation, nerdy technobabble, or random silliness.  Or, they can be “low quality” because they have nothing to do with what my site is about.

In order to find out whether they were offering a high quality linkback, I checked out their website.  On the right is a screenshot of their website.  It has nothing whatsoever to do with workers’ compensation.  The green circle is where they had the link to their “resources” page.  The green box at the top is the only part of their page that’s visible when you go to their page.

So, not only were they offering me a low quality link, but they were offering me a low quality link that no one would ever look for, let alone find.

While they were clearly making a terrible offer, the idea that they looked up my website in order to solicit a link was amusing.  My website’s gotten so big people want links from me!  Blog bigtime, baby!

Google Chrome
Google Chrome

Google jumped head fist into the browser war last week.

The big players at the moment are Internet Explorer, Firefox/Mozilla, Opera, and Safari (Mac).  From Google’s information about Chrome, it looks like it was designed based on Apple’s popular Webkit and Mozilla’s very popular Firefox.  An added benefit is that this new browser is open source.  Google’s online comic about Chrome and their new vision of how a web browser should look and behave is actually fairly interesting.

The other bit of good news is that I’ve downloaded and installed the beta version of Google’s Chrome in order to see whether it is compatible with this website and its web apps.

Good news!  Chrome works flawlessly with my workers’ compensation calculators!  So, feel free to use your choice of web broswer to calculate permanent disability percentages, temporary disability rates, life pension rates, and nearly every other kind of benefit available under California workers’ compensation law.

Google
Google

Google has a saying, “launch early and iterate.”  Launch your idea, get feedback, make it better, keep doing it! As a friend of mine has delicately suggested, I’m no Google.  This doesn’t mean I can’t learn from Google, right?

Two of the calculators I’ve been developing are a commutation calculator (for pre-1/1/2003 injuries) and a retroactive benefits calculator.  I’ll discuss the commutation calculators more closer to their launch.

However, today is the day I’m publicly launching my Retroactive Benefits calculator!  Its fairly straight-forward.  You tell it the weekly rate, start date, end date, payment date, and an interest rate.  It tells you how many days, how much is due, how many days the benefit was delayed, and how much is due with interest.

Take a look, play around with it, let me know what you think.  Drop me a line or post a comment.

A blogger I respect very much, Roger Dooley, recently posted about “The Power of FREE.” His Neuromarketing blog is mostly about the interplay between marketing and psychology. You should read the article for yourself, but the bottom line is that offering something for free is an incredible incentive – even where someone might get just as as good a deal for “almost free.”

Many people measure their success by their search engine ranking for their “target keywords.” I would wager that most people care about their Google ranking over other search engines. Most search engines alter the search results by placing paid advertisers at the top. Google does not sell search engine rankings. I would say this is one of the biggest reasons it’s considered the gold standard of search engines.

My own target keywords are “permanent disability calculator free.” I discovered a few days ago that this website is the top ranked Google result for these keywords!